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Tavolo — AI-driven marketing automation platform

2024

UX Case Study · AI · Marketing Automation · 2024

I led end-to-end design for this project, a marketing automation platform helping business owners grow using AI-driven insights, smart campaigns, and creator partnerships. I designed the web experience from zero, and the key features were campaign creation (email, text, video), Ask Tavolo (AI assistant), customer segmentation, and a Pro marketplace for influencers.

Role: Product Designer · Platform: Web App & Marketing Website · Timeline: 6 months · Scope: End-to-end

Project Overview

Client: Tavolo (Startup)

Team: Me (Product Designer), 3 Founders, 1 Frontend Engineer, several Backend Engineers

Goal: Build a web platform that helps restaurants grow using smart, AI-powered tools, ranging from campaign automation to influencer bookings and advanced customer analytics.

My Role

  • Led end-to-end product design
  • Sketched early concepts and wireframes
  • Built the Figma design system from scratch
  • Designed 20+ screens across multiple user roles
  • Worked hand-in-hand with frontend/dev teams for handoff, iteration, and QA
  • Participated in async feedback loops with founders to align business vision with UX
  • Adapted design across user types: restaurant owners, marketers, and influencers

The Problem

Independent restaurants were struggling to grow because:

  • They had no simple tools to run consistent marketing
  • They couldn't afford full-time marketers or designers
  • Influencer partnerships were hard to find, book, and track
  • Analytics were fragmented across platforms (Meta, TikTok, email, etc.)

Tavolo's mission: Build an all-in-one growth tool that's easy to use, AI-assisted, and designed for busy restaurant owners.

Key Insights That Shaped Design

  • Users needed AI to be assistive, not overwhelming
  • Campaigns needed to be launched in under 5 mins to avoid friction
  • Cross-platform insights (email, SMS, TikTok, etc.) needed to be digestible at a glance
  • Influencers needed a clean booking flow and a place to track earnings and availability

Website & Waitlist Page

Designed a responsive marketing site to explain Tavolo's value prop clearly. Created sign-up flows with influencer/restaurant waitlist segmentation.

Tavolo marketing website
Tavolo waitlist sign-up flow

Campaign Dashboard

Unified dashboard to create and monitor email, SMS, and video campaigns. Shows campaign stats like total sequences, open rate & click rate, performance over time.

Campaign dashboard overview
Campaign dashboard interaction

Email Campaign Builder

Drag-and-drop no-code email builder. Users could define sequencing logic: actions, conditions, schedules. View real-time reports and subscriber growth.

Email campaign builder
Email builder sequencing logic

Text Campaigns

Similar to email, without the builder. Focused on simplicity and quick scheduling.

Text campaign view
Text campaign scheduling

Video Campaigns

Integrated AI video generation (animated, live, ads, etc.). Browse drafts, trends, and generated videos. AI editor assistant helps adjust content. View platform-specific metrics (Meta, Instagram, TikTok).

Video campaigns overview
AI video editor interaction

Ask Tavolo — AI Assistant

An assistant tailored for business owners. Example use case: “Please help find customers with the lowest AOV” — returns segment data instantly with the option to launch a campaign. Available across dashboard, customer section, and video editor. Reduces time-to-decision for campaign creation and analysis.

Ask Tavolo AI assistant
Ask Tavolo AI interaction

Customer Management & Segmentation

Customer database view with filters. Total customer count + total segments. Segment builder powered by AI (or manual option). Create personalized campaigns based on segment insights.

Customer management view
Customer segmentation builder

Influencer Marketplace (Hire a Pro)

Browse top influencers, view rates, availability, and past performance. Booking system: pre-filled influencer, add project details, description, budget, files, schedule, track status (accepted/pending). Upload & manage media files via centralized Media Library.

Influencer marketplace browse
Influencer booking flow

Influencer Portal (Onboarding & Dashboard)

Login/signup flow tailored for creators. Dashboard showing: connected accounts, total earnings, posts, bookings, availability calendar + recent activity.

Influencer portal onboarding
Influencer dashboard

Bookings

Calendar view similar to Google Calendar. Set availability, view current/past projects.

Bookings calendar view
Bookings availability

Chat

Messaging system for communicating with brands.

Chat interface
Chat conversation view

Earnings & Engagement

Visual metrics on: engagement rate, audience regions, age, followers by platform, completed projects, posts performance. Accept/decline project offers directly from dashboard.

Earnings metrics overview
Engagement analytics

Outcomes

  • Designed and delivered a production-ready web experience in 6 months
  • Design system adopted for future modules
  • Final product demo used for fundraising and pilot onboarding
  • Positioned Tavolo as a serious player in restaurant marketing automation